With over 644 million active websites, it’s getting harder and harder to get noticed on the internet. That’s where our Yorkshire Content Marketing services come in, packed with Yorkshire charm and knowledge that never fail to engage.
Content Marketing services might seem a new addition to the growing mix of marketing practices, but for us at Jacobdeen, this is one of the essential strategies you need to be thinking about if you want to grow online.
So, what is it? In short, Content Marketing is a marketing technique of consistently creating and distributing relevant and valuable content that audiences will consume. This will help to boost customer interaction, including improving industry authority, increase your search ranking position and even generate lead enquiries.
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We’ll craft content that interests targeted demographics, and further support this with detailed content that allows groups to further educate themselves on your proposition.
Customers don’t impulse buy everything, and sometimes you need to from a relationship before they convert. That’s why we purposely build relevant and interested audiences.
Content is made up from a number of sources, and we can create different ways to engage, including infographics, web pages, podcasts, videos, blogs and research papers etc.
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Traditional marketing is becoming less effective with more adverts running then there is space for it. Consumers are engulfed with pushy messages from brands trying to sell what they have to offer – with constant call to actions in the horizon.
Content Marketing is a proven alternative and hugely influential way to attract and retain customers, and without useful content, we believe that you aren’t getting the best out of your SEO, Social Media, Paid Ads and PR.
The buying cycle often starts with awareness generated through content that is designed to gauge interests. This generates visits to your website or subscribes to channels like your email list, where they research a little more.
Once they have educated themselves more through your content, they put you into consideration before buying.
There are a number of different elements to Content Marketing services and we can help create a tailored Content Marketing strategy that’s best for you.
What is clear though is investing in a good Content Marketing service will help get your organisation known to more of your targeted audiences and build a relationship that will convert.
How much Content Marketing you will need will depend on your content strategy and services you need to meet your objectives. Different types of content may attract different costs and resources, for example, video production, copywriting and researches.
Jacobdeen can streamline these resources, as we have teams that operate across spectrums of content marketing. Yes, costs are always a crucial concern, but content marketing is an investment that over time will get you seen by more people, bring more traffic to your website and convert more customers in the future.