Help the Animals at Christmas on Channel 5 - responsive website design by Help The Animals at Christmas Concept Logo
Category
Creative, Website Design
About This Project

Overview:

Channel 5 needed help to produce branding and a website to support Help the Animals at Christmas – the channel’s first ever live telethon to raise money and awareness for our favourite creatures, great and small.

Aims:

  • Create a strong ident that included components of animals, Christmas and a strong Channel 5 brand position
  • Design and develop a content manageable website that works across all devices and sits naturally within the existing Channel 5 website
  • Work with marketing and compliance teams, along with five other leading UK charities, to ensure consistency
  • Ensure the website has a strong and scalable architecture in order to cope with substantial traffic during the live show, which was broadcast at prime time on the last Friday before Christmas
  • Ensure the site is fully-optimised and responsive across all devices, including mobile

Outcome:

Our animal loving team couldn’t wait to get their paws and claws into this project and managed to deliver everything despite an extremely tight deadline. Help the Animals at Christmas now has a shiny new online home that’s both engaging and easy to navigate. The CMS system makes it easily manageable for our clients and we’ve been delighted with their feedback, with the team impressed at just how much we were able to accommodate their demands in such a short amount of time. The site incorporates a Christmassy theme that will no doubt engage with the Channel 5 audience and features their famous 5 logo, as well as perfectly complimenting the existing Channel 5 website.