Haloodies World Cup Digital Campaign - Twitter profile Haloodies World Cup Digital Campaign - selection of social media images Haloodies World Cup Digital Campaign - Roast Chicken Haloodies World Cup Digital Campaign - Mexican Tacos
Category
Creative, Digital Marketing
Tags
Creative, Digital Campaign, Social Media
About This Project

Overview:

We love snacks and we love chicken, so it’s no surprise that we loved working with Haloodies. Another favourite of ours is the momentous quadrennial tournament some of you less football-oriented football folk might simply call the World Cup.

Haloodies wanted a campaign that captured the global spirit of the tournament and celebrated the diversity of their products in terms of their taste and how they can be applied.

Goals:

  • Showcase Haloodies ready-to-eat range as healthy snacks during the 2018 World Cup
  • Show how the range can be made into quick meals
  • Celebrate the countries in the World Cup tournament linking back to the Haloodies product range

Outcome:

We took their products and scored some quick, tasty meals that were way healthier than anything you’ll typically find inside the box. We had a ball creating some of the dishes from scratch and used some photography trickery to net a few of the best. We themed the campaign around the popular World Cup collection stickers and substituted players for recognisable national dishes. This led to a massive 40% increase in reach from the previous campaign.

An unrelated side achievement is that Liam from the team actually managed to complete the official Panini World Cup sticker book!