Help The Animals at Christmas Fundraising Pack for Channel 5 cover Help The Animals at Christmas Fundraising Pack for Channel 5 overview
Category
Creative
About This Project

We were tasked with producing an online fundraising pack to support Help the Animals at Christmas – a live fundraising entertainment show broadcast live on Channel 5 – one of the nation’s biggest and longest-serving television channels. The purpose of the pack was to engage with viewers in the weeks building up to the show to encourage public support and drive both online and offline donations.

Aims:

  • Produce a visually attractive and engaging fundraising pack that strikes the perfect balance between fun and informative
  • Ensure consistency with both the Help the Animals at Christmas and Channel 5 brands, including font, tone and primary colours
  • Liaise closely with Channel 5 to ensure clarity and efficiency for the duration of the project, ensuring the timely sign-off of structure, design and content from planning through to publication

Outcome:

Despite an extremely tight turnaround time, we delivered a visually striking fundraising pack that incorporated the iconic Channel 5 branding whilst also perfectly capturing the Help the Animals at Christmas brand and message. The pack slotted perfectly into the Help the Animals at Christmas website and provided a pivotal reference point for supporters to help with fundraising.