HS&Co. website HS&Co. online campaign 2 HS&Co. online campaign HS&Co fine-dining Halal steakhouse in Stratford, London HS&Co promo 1 - luxury steak on wooden artisan plate
Category
Digital Marketing, Website Design
Tags
Digital Campaigns, Social Media
About This Project

Overview:
HS&Co is a fine-dining Halal steakhouse in the vibrant borough of Stratford, which has become one of London’s liveliest shopping, leisure and dining hubs following the 2012 Olympic Games in London. The niche and special occasion restaurant wanted to reach out to new customers across the London borough and promote weekday exclusives.

Aims:
• To drive traffic to the HS&Co online reservations page and generate more footfall
• Network with influencers and bloggers for positive reviews
• Engage with target demographics and existing audiences

Outcome:
We cooked up some concepts and added our blend of photography, which was the perfect recipe for
mouth-watering digital images that engaged and converted. As a result of savvy social media advertising, during Ramadan 2018 (May 23rd – June 7th), traffic to the reservations page increased by 764% and the number of confirmed reservations increased by 349%. Our well-placed advertising saw 76% of total traffic to the reservations
page coming from social media and our adverts.