Jacobs restaurant logo Jacobs online campaign Jacobs online campaign 2 Jacobs online campaign waffles Jacobs online campaign milkshakes Jacobs - The O.G. Burger Fresher every day -Jacobs
Category
Website Design
Tags
Campaigns, Creative, Digital Campaigns, Social Media, Website Design
About This Project

Based at the heart of Wakefield’s busy Trinity Walk shopping experience, a new dining experience was set to open and give a freshly made, American dining experience that’s never been experienced before in Yorkshire. Of course, they needed a brand, website and marketing to match.

Jacobs is giving Yorkshire an unforgettable ‘American diner’ experience to savour that’s bursting with freshness and flavour. We were tasked with creating a simple-yet-stylish two-page website, strengthening and promoting the Jacobs brand and managing online campaigns to raise brand awareness and drive sales.

 

Aims:

  • Build a strong, stand-out and easily identifiable brand
  • Run a successful digital marketing campaign across Google AdWords and social media promoting Jacobs restaurant launch
  • Generate repeat custom through online engagement and interaction
  • Effectively target segmented audiences within the Wakefield community and beyond
  • Implement an effective SEO strategy to promote the Jacobs brand and improve online ranking

 

Outcome:

The journey of brand building and marketing has produced the best ‘pound to pound’ results we’ve ever had from digital marketing. Since managing the launch and tidal wave of interactions we created, we’ve maintained the high levels of visitors to the store through continuous online promotions and monthly campaigns.