WF-Aid needed our help managing creative campaigns across print and digital to raise awareness on humanitarian issues and support fundraising during previously untapped periods of the year.
Running the full 12-month campaign cycle took planning and close co-operation with senior teams, which resulted in new segmented marketing that reached audiences across Europe and in countries like Canada, Tanzania, South Africa and Australia.
The marketing peaked during the most spiritual nights of Ramadan, which was complemented by smaller campaigns of feedback.
This brand building exercise resulted in feedback from users who said the organisation appears to be more transparent, reactive and trustworthy.
The frequency of donations reached a record high during the appeals we managed, but what remains the biggest achievement is that the number of projects and people WF-Aid are able to support has also grown.