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Category
Digital Marketing, Lead Generation
About This Project

Overview:

Yielders needed more leads for their innovative and award-winning inclusive investment platform.

Aims:

  • Produce a video to capture interest to help qualify those who showed genuine interest
  • Run lead-generating information ads, enticing people to exchange their contact details for exclusive offers
  • Daily management of adds to ensure they remain optimised and to budget

Outcome:

Despite being a niche of generating investment leads, we were able to produce genuine leads from day one. We targeted multiple audiences and split tested against demographics to ensure the outbound adverts were consistently converting.

We actually did so well, the enquiry team couldn’t keep up with the leads being generated and we had to pause. Additional collateral was produced, like welcome packs and emails to educate potential investors so they could be placed on a lead automation process for further filtration.