Yielders needed more leads for their innovative, inclusive and award-winning investment platform.
Despite Yielders’ niche status, we were able to produce genuine leads from day one. We targeted multiple audiences and split tested against demographics to ensure the outbound adverts were consistently converting.
We actually did so well that the enquiry team couldn’t keep up with the leads being generated and we had to pause. Additional collateral was produced, like welcome packs and emails to educate potential investors so they could be placed on a lead automation process for further filtration.