Yielders Digital Campaign 1 Yielders Digital Campaign 2 Yielders Digital Campaign 5 Yielders Digital Campaign 4 Email - 0% offer Yielders
Category
Digital Marketing, Lead Generation
About This Project

Overview:

Yielders needed more leads for their innovative, inclusive and award-winning investment platform.

Aims:

  • Produce a video to capture attention and help qualify those who showed genuine interest
  • Run lead-generating information ads, enticing people to exchange their contact details for exclusive offers
  • Daily management of adds to ensure they remained optimised and to budget

Outcome:

Despite Yielders’ niche status, we were able to produce genuine leads from day one. We targeted multiple audiences and split tested against demographics to ensure the outbound adverts were consistently converting.

We actually did so well that the enquiry team couldn’t keep up with the leads being generated and we had to pause. Additional collateral was produced, like welcome packs and emails to educate potential investors so they could be placed on a lead automation process for further filtration.