Yielders logo concept by Jacobdeen Yielders branding business card concept by Jacobdeen Yielders branding concept by Jacobdeen
Category
Branding
Tags
Branding, Creative, Financial Lead Generation
About This Project

Overview:
Yielders is a revolutionary investment platform that’s been years in the making. Their pre-funded model sets them apart, but their old logo made them look too traditional. They needed something that represented them better in the area they work in – modern tech-driven financial solutions (FinTech).

Aims:
• To incorporate the Yielders symbolic leaf, which represents growing yields
• Custom font with a recognisable brandmark
• A new colour palette which sets out to invigorate

Outcome:
With the business growing, and a new ‘mature yet modern’ logo, the brand is now recognised in niche sectors across Europe, the Middle East and even Malaysia. Here in the UK though, it kept us busy with rolling out the new brand across web, social, email and print!